UTM Guides
Practical guides for using UTMs well — from the basics to per-channel conventions and GA4 analysis.
Build UTMs Easily with Drag and Drop: A Campaign Link in One Minute
How to build UTMs by dragging blocks — consistent separators and lowercase, saved templates, and bulk generation from landing URLs, all without a spreadsheet.
The Complete Guide to UTM Parameters: source, medium, campaign, content, term
What the five UTM parameters mean, the standard values to use, naming rules, and common mistakes — the fundamentals of UTM tagging for marketers.
Setting UTM Conventions by Channel: Google, Naver, Meta, Kakao, Email
Recommended source/medium combinations by channel plus campaign naming rules — a UTM convention you can adopt as your team standard.
How to Check UTM Performance in GA4: Reading Source/Medium and Campaign Reports
Where to see UTM source/medium and campaign performance in GA4, how medium drives the default channel grouping, and a checklist for when UTMs do not show up.