UTM Guides
Practical guides for using UTMs well — from the basics to per-channel conventions and GA4 analysis.
Build UTMs Easily with Drag and Drop: A Campaign Link in One Minute
How to build UTMs by dragging blocks — consistent separators and lowercase, saved templates, and bulk generation from landing URLs, all without a spreadsheet.
The Complete Guide to UTM Parameters: source, medium, campaign, content, term
What the five UTM parameters mean, the standard values to use, naming rules, and common mistakes — the fundamentals of UTM tagging for marketers.
Setting UTM Conventions by Channel: Google, Naver, Meta, Kakao, Email
Recommended source/medium combinations by channel plus campaign naming rules — a UTM convention you can adopt as your team standard.
How to Check UTM Performance in GA4: Reading Source/Medium and Campaign Reports
Where to see UTM source/medium and campaign performance in GA4, how medium drives the default channel grouping, and a checklist for when UTMs do not show up.
UTM Chrome Extension: Build a UTM Link Right From Your Open Tab
A Chrome/Edge/Firefox extension that builds UTM links from the product page you are already viewing. Auto-fills the current tab URL, cleans non-ASCII (Korean) URLs into tidy ASCII links, supports Cafe24, Godomall, MakeShop, Youngcart, SmartStore, and loads your saved templates.
Tired of Managing UTMs in Excel Every Time? How to Manage UTMs Without Spreadsheets
Concatenating UTM links in Excel, hunting down landing URLs, juggling a separate spreadsheet per brand. Here is how to remove the repetition and mistakes from UTM management — with a free UTM tool.